Aug 10, 2022  
Graduate Studies Catalog 2012-2013 
Graduate Studies Catalog 2012-2013 [ARCHIVED CATALOG]

MKT 561 - Marketing Research

3 cr.
(Prerequisite, MKT 506)Marketing Research is studied as the basis for decision making, for analysis of markets, and for evaluation of marketing strategies through systematic gathering of information and evidence. The foundations and methodology of research, including behavioral sciences and multivariate analysis, are discussed. Research projects are conducted by the class participants and research applications to marketing problems are exemplified.