May 18, 2022  
Graduate Studies Catalog 2012-2013 
Graduate Studies Catalog 2012-2013 [ARCHIVED CATALOG]

MKT 506 - Marketing Management

3 cr.
(Prerequisite, MBA504B)Analysis of the conceptual and tactical mechanisms of marketing management with emphasis on how today’s firms and institutions mobilize their resources to achieve market penetration, sales volume, and satisfactory profits. Marketing planning with control and implementation of strategies as major aspects of decision making. Also, exploring market opportunities and formulation of marketing policies (marketing mix) exemplified through case studies.