Feb 18, 2020  
Undergraduate Catalog 2011-2012 
    
Undergraduate Catalog 2011-2012 [ARCHIVED CATALOG]

MKT 362 - Consumer Behavior

3 cr.


(Prerequisite: MKT 351) 

Study of theories of consumer behavior.  The buyer is analyzed at the individual level in terms of motivation, attitudes, etc. and at the social level in terms of influence on buying behavior from the socio-economic environment.