Aug 10, 2020  
Undergraduate Catalog 2011-2012 
    
Undergraduate Catalog 2011-2012 [ARCHIVED CATALOG]

MKT 361 - Marketing Research

3 cr.


(Prerequisite: MKT 351) 

Study of the role of marketing information as the basis for decision-making.  Topics include research design, methods of gathering data, questionnaire structure, interviewing methods and preparing the final report.