Jul 03, 2020  
Undergraduate Catalog 2011-2012 
    
Undergraduate Catalog 2011-2012 [ARCHIVED CATALOG]

EC 370 - Interactive Marketing

3 cr.


(Prerequisites: MKT 351, junior standing) 

This course examines the integration of evolving interactive technologies in the design and implementation of marketing programs.  The use of information technology infrastructure to support the execution of conception, pricing, promotion and distribution of ideas, goods and services has the potential of making the marketing process more efficient and productive.

Credits cannot be earned for MKT 370 and EC 370.