May 31, 2020  
Undergraduate Catalog 2011-2012 
Undergraduate Catalog 2011-2012 [ARCHIVED CATALOG]

COMM 331 - Mass Media Management

3 cr.
The multi-faceted roles of managers in the various communication industries are examined.  Special attention is given to technical, conceptual and humanistic concerns.  Specific areas of study include management of self and personal relations, unions and contracts, community relations, audience analysis and measurement.