Aug 04, 2020  
Undergraduate Catalog 2011-2012 
Undergraduate Catalog 2011-2012 [ARCHIVED CATALOG]

COMM 226 - Strategic Writing for Public Relations

3 cr.


Writing and editing of public relations and marketing communication materials such as press releases, speeches, direct mail, brochures, newsletter and Web sites.  Writing and editing for electronic media and video news.  Emphasis on integrated communications.