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Sep 27, 2024
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Undergraduate Catalog 2009-2010 [ARCHIVED CATALOG]
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MKT/IB 475 - (D) International Marketing3 cr.
(Prerequisites: MKT 351, ECO 351)Analysis of marketing strategies of multinational corporations with emphasis on the internal environment of country markets. Discussions include comparisons of different regional markets along socioeconomic, political and cultural lines; different types of international market barricades and corresponding market-entry strategies.
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