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Sep 27, 2024
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Undergraduate Catalog 2009-2010 [ARCHIVED CATALOG]
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MKT 474 - Personal Selling3 cr. (Prerequisites: MKT 351, MKT 361, MKT 362)This course focuses on the direct selling process: how it fits into the marketing function, the ability to communicate a product’s features, advantages and benefits, and the principles of effective selling. Students practice making oral and written sales presentations. Students also learn what a career in sales entails.
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