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Dec 21, 2024
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Undergraduate Catalog 2009-2010 [ARCHIVED CATALOG]
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MKT 362 - Consumer Behavior3 cr.
(Prerequisite: MKT 351)Study of theories of consumer behavior. The buyer is analyzed at the individual level in terms of motivation, attitudes, etc. and at the social level in terms of influence on buying behavior from the socio-economic environment.
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