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COMM 227 - Contemporary Public Relations 3 cr.
Principles of the professional practice of modern public relations. Concepts of planning and executing effective communication strategies including message design and distribution for any organization.
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COMM 228 - (D) Intercultural Communication 3 cr.
Designed to provide a framework for understanding diversity in communication patterns among cultures and co-cultures. Topics include high- and low-context patterns, verbal and non-verbal communication across cultures and co-cultures, persuasion, dialects, organization of verbal codes and the structure of conversations.
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COMM 229 - (D) Gender and Communication 3 cr.
This course focuses on interactive relationships between gender and communication in contemporary American society by examining the multiple ways communication in families, schools, media and society in general creates and perpetuates gender roles. The course considers not only what is in terms of gender roles, but also what might be and how students, as change agents, may act to improve their individual and collective lives.
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COMM 240 (Q) - Communications Research Methods 3 cr.
This course provides a comprehensive introduction to communication research methodologies/applications, including measurement, sampling, focus groups, interviews, survey and experiment, in addition to data collection and analysis. Students will gain an understanding of basic statistical procedures and research methods in the various fields of mass communication through lectures and hands-on assignments.
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COMM 310 - Mass Communication Law 3 cr.
(Prerequisite: junior or senior standing)
Analysis and examination of statutory laws, congressional legislation and federal rules and regulations governing the mass media in the United States. Focus on the First Amendment, libel and slander, privacy, copyright, free press/fair trial, obscenity, advertising, antitrust and monopoly, taxation and licensing.
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COMM 311 - Political Communication 3 cr.
The study of rhetorical strategies used by the modern politician. Examination of the evolution of American political rhetoric, focusing upon language, message development, audience analysis, and the influence of modern mass media in shaping political discourse.
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COMM 312 - Organizational Communication 3 cr.
The study of communication behaviors, patterns, and strategies in organizations. Topics include power and politics, organizational cultures, conflict management, decision-making, diversity, and leadership. Historical and contemporary theories of organizing are examined and critiqued from a communication perspective.
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COMM 313 - Nonverbal Communication 3 cr.
A study of the nonverbal aspects of human interaction. Topics include impression management, social influence, form and function in design, proxemics, kinesics, and the symbolic environment.
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COMM 314 - Legal Communication 3 cr.
An examination of specific skills needed to promote effective and meaningful communication by the legal professional and the interface with clients, juries, judges and the non-legal public.
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COMM 316 - Communication Ethics 3 cr.
This course will consider the need for and applications of proper standards by those in today’s media. It will also focus on the media’s responsibility to be aware of the public they serve. Different faculty may approach this course from various ethical/humanistic perspectives.
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COMM 317 - Digital Audio and Video Production 3 cr.
This course will provide an introduction to producing audio and video content for new technologies such as the Web and digital publication formats. Students will use digital recording and editing equipment to produce projects suitable for new technologies.
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COMM 318 - Multi-Media Presentations 3 cr.
(Prerequisite: COMM 317)The principles and practices of speaker delivery style when using multimedia to present a message. Message construction and audience analysis will also be emphasized.
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COMM 319 - Sports Writing 3 cr.
An overview of sport journalism including the history of sports journalism, how to conduct sports interviews, sports reporting techniques and how to write game stories, features and columns.
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COMM 320 - News Reporting 3 cr.
This course is designed to introduce students to reporting for electronic and print media. Students learn how to obtain and analyze documents used in criminal/civil investigations, as well as how to develop and maintain contacts in news investigations.
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COMM 325 - Advertising Copywriting 3 cr.
Students develop two separate creative campaign strategies for hypothetical clients of their own choosing. For these large-budget accounts, students must create copy with a consistent campaign theme.
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COMM 326 - Political Advertising 3 cr.
Critical examination of rhetorical strategies used in 20th- century political campaigning. Case studies and student projects focus on the special uses of broadcast and print media in political advertising.
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COMM 328 - News Editing 3 cr.
(Prerequisite: COMM 224)
Preparing copy for publication. Correcting, improving and trimming stories. Headline writing, layout, graphics. Wire services, printing process.
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COMM 329 - Graphics 3 cr.
Visual aspects of print media. Typography, printing presses, handling photos and other art layout and design, introduction to desktop publishing.
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COMM 331 - Mass Media Management 3 cr.
The multi-faceted roles of managers in the various communication industries are examined. Special attention is given to technical, conceptual and humanistic concerns. Specific areas of study include management of self and personal relations, unions and contracts, community relations, audience analysis and measurement.
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COMM 334 - Broadcast Programming 3 cr.
Study of programming strategies, practices, and operations of commercial radio and television stations. Topics include audience research, program acquisitions, scheduling, formats, syndication, promotion and network-affiliate relationships.
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COMM 411 - Persuasion and Propaganda 3 cr.
An in-depth examination of the theoretical foundations and practical applications of those factors which influence the persuasibility of target audiences. Topics include attitudes, beliefs, values, behaviors, appeals and reference groups.
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COMM 422 - Educational Television 3 cr.
Instructional uses of the television medium by public television stations, schools, closed-circuit and cable systems. Types of educational programs are evaluated. Students work on preparing projects that may reflect their own pedagogical interests.
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COMM 425 - Cable Television 3 cr.
A study of cable television and its development and current place in the telecommunications industry. Topics include programming strategies, formats, multiple-system operators, independents, syndication, sales, satellite services, pay-per-view, audience ratings, management and the franchising process. Students develop their own research proposals for establishing new cable channels, networks and services.
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COMM 426 - International Broadcasting 3 cr.
Comparative analysis of national and international media systems throughout the world. Emphasis on their origin, development and operation.
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COMM 428 - Public Relations Campaigns and Competitions 1.5 – 6 cr.
This advanced course gives students the opportunity to develop communication projects for various audiences both on and off campus. These projects will then be entered into competitions.
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COMM 433 - Television Criticism 3 cr.
Analysis of radio and television programs and promotional strategies, including formats, scripts, talent, commercials, public- service announcements, positioning, ratings, and network-affiliate relationships.
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COMM 460 - Advertising Competition 3 cr.
(Prerequisites: COMM 225 and COMM 330)
Students function as part of an advertising agency and create an advertising campaign for presentation to the client and the judges at the National Student Advertising Competition sponsored by the American Advertising Federation. This is a two semester course, which serves as a capstone for the Advertising track.
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COMM 482 - Directed Independent Study 3 cr.
(Prerequisite: senior standing)
In consultation with the student’s advisor and department chair, Communication Seniors undertake a significant area of study resulting in a major research paper. Students select a Communication professor whom they wish to direct the study. Provided to augment an area of the student’s interest not substantially covered in available departmental courses.
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COMM 484 - Special Topics 3 cr.
In-depth departmental seminars on selected communication topics meeting the needs and interests of students. Topics vary from semester to semester.
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COMM 499 - Senior Thesis 3 cr.
(Prerequisites: COMM 215 and 316)
An optional research-based written project in which Communication seniors (in consultation with their advisor and department chair) select an issue or problem for scholarly study, undertake significant and meaningful research, and produce a major paper of publishable quality. Students select a Communication professor whom they wish to direct their thesis. Strongly recommended for students planning for graduate school.
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DEPT 385H-389H - Honors Tutorial 3 cr.
An exploration of a topic on an individually directed basis.
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DEPT 487H-489H - Honors Project 2 cr.
An independent project of academic or professional nature culminating in an oral defense before a board of three faculty members.
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E/CE 240 - Introduction to Computer Engineering 3 cr.
Introduction to combinational and sequential digital-logic circuits. Analysis and design techniques including Boolean algebra and Karnaugh mapping. Use of the computer to simulate digital circuits. Three hours lecture.
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E/CE 340 - Digital Systems 3 cr.
(Prerequisites: E/CE 240)
Analysis and design of advanced digital circuits, implementation of combinational and sequential digital logic, interdependence of hardware and software on computer design, memory and I/O concepts.
Three hours lecture.
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EC 251 - Introduction to Electronic Business 3 cr.
(Prerequisite: C/IL 104)
This course explores how the Internet has revolutionized the buying and selling of goods and services in the market-place. Topics include: Internet business models, electronic commerce infrastructure, designing online storefronts, payment acceptance and security issues, and the legal and ethical challenges of electronic commerce. Students will also gain hands-on experience in creating a web site using an HTML authoring tool.
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EC 361 - Electronic Business Communication Networks 3 cr.
(Prerequisite: EC 251 or equivalent)
The course is designed to provide students with networking and telecommunications fundamentals necessary to develop enterprise networks to conduct business on the Internet. Topics include: network fundamentals and technologies, wireless networks and the Internet, network security, management, and trends. Discussion is focused on business applications within and among organizations. Hands-on experience and case studies will be used to illustrate concepts.
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EC 370 - Interactive Marketing 3 cr.
(Prerequisites: MKT 351, junior standing)
This course examines the integration of evolving interactive technologies in the design and implementation of marketing programs. The use of information technology infrastructure to support the execution of conception, pricing, promotion and distribution of ideas, goods and services has the potential of making the marketing process more efficient and productive.
Credits cannot be earned for MKT 370 and EC 370.
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EC 461 - Internet Applications Development 3 cr.
(Prerequisite: EC 362 or permission of instructor)
An introduction to existing and evolving Internet technologies needed for web site development and management. Client and server-side scripts will be utilized to explore their role in interacting with customers, customizing web pages, processing forms, maintaining state, and connecting to data-bases. Course delivery will be primarily conducted through hands-on assignments and projects.
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EC 462 - Projects in Electronic Business 3 cr.
(Prerequisite: EC 461 or permission of instructor)
In this course, students will integrate their knowledge and skill in business and technology to acquire the big picture of electronic business. The purpose of this course is to synthesize knowledge acquired in different courses to develop a secure working electronic commerce site. Students will work in a team-oriented environment under the guidance of the instructor.
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EC 471 - Information Systems Security 3 cr.
(Prerequisite: OIM 471 or permission of instructor)
The course provides students with a basic understanding of the technical, managerial, legal and ethical issues of information security. Topics include cryptographic systems, IP concepts and behavior, Internet and systems threat assessment, secure transactions and payments, antivirus tools, password management and cracking, and system auditing. Students will largely utilize Microsoft Windows platforms, but other operating systems will be discussed.
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EC 472 - Electronic Business and Entrepreneurship 3 cr.
(Prerequisite: senior standing or permission of instructor)
The course examines the issues related to the starting of new technology-based businesses. It focuses on entrepreneurial traits, idea generation, entry strategies, marketing plans and development of business plans. Venture capital and other forms of financing will also be covered. In addition there will be a discussion on legal and intellectual properties issues. (Also listed as OIM 472.)
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EC 473 - Business Applications of Communication Networks 3 cr.
(Prerequisite: OIM 471 or permission of instructor)
Use of computer and telecommunication net-works to achieve organizational goals. Topics include data communications; planning and design of communication networks; data integrity, independence and security; client-server computing; global communication; the Internet; applications of telecommunication networks and current issues and future trends.
Credit cannot be earned for OIM 473 and EC 473,
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ECO 101 - (S) Current Economic Issues 3 cr.
Intended to provide a foundation in economics for non-business students. This course provides analysis of contemporary economic issues relevant to the U.S. economy and the world. Issues such as economic policy, the federal government, budget, recession, inflation, health care, air and water pollution, and regulation of business are studied. Not a substitute for ECO 153-154 or other upper-level economics courses.
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ECO 102 - Fundamentals of Economic Analysis
Please contact the department chair for course schedules and detailed descriptions. This course is offered infrequently.
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ECO 103 - (S) The Economics of Environmental Issues 3 cr.
This course provides students with a framework for viewing environmental issues as economic issues. Alternative methods for addressing environmental problems are examined, including “command and control” regulatory policies and “market-based” policies. The evolution of public policies toward the environment is discussed. Not open to Economics or Business majors or minors.
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ECO 153 - (S) Principles of Microeconomics 3 cr.
This course centers on the salient characteristics of the modern free-enterprise economy. Topics include the operations of the price system as it regulates production, distribution, and consumption, and as it is in turn modified and influenced by private groups and government.
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ECO 154 - (S) Principles of Macroeconomics 3 cr.
This course analyzes the determinants of aggregate economic activity. The main areas studied are the monetary and banking system, the com- position and fluctuations of national income, inflation, and monetary and fiscal policy.
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ECO 200 - (S) Economic Security and Personal Finance
Please contact the department chair for course schedules and detailed descriptions. This course is offered infrequently.
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ECO 361 - Intermediate Microeconomics 3 cr.
(Prerequisite: ECO 153)
This course centers on the analysis of production and cost theories. The topics studied are pure competition, monopoly, oligopoly, monopolistic competition and factor pricing. Economics majors take the course in their sophomore year; Finance majors in their junior year.
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ECO 362 - Intermediate Macroeconomics 3 cr.
(Prerequisite: ECO 154)
This course centers on the study of national income accounting, price level fluctuations, issues of unemployment, inflation, full employment, and the impact of monetary and fiscal policy on income level and distribution. Economics majors take the course in their sophomore year; Finance majors in their junior year.
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ECO 365 - Mathematical Economics 3 cr.
(Prerequisites: ECO 361, ECO 362, STAT 253, MATH 107, MATH 108 or permission of the instructor)
This course studies the methodology of modern economic analysis. Emphasis is placed on developing the rigorous theoretical foundations of micro and macroeconomics using tools of calculus and linear algebra. Topics such as comparative static analysis, general -equilibrium analysis, consumer and firm behavior, intertemporal decision making, decision-making under uncertainty, theory of growth and rational-expectation hypothesis are covered.
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ECO 366 - Economic Geography
Please contact the department chair for course schedules and detailed descriptions. This course is offered infrequently.
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ECO 410 - Economic Concepts and Applications 3 cr.
This course provides an introduction to fundamental economic concepts as well as a review of techniques and materials (print, audiovisual, etc.) that can be used to teach economics at the K-12 grade levels . Emphasis is placed on strategies designed to integrate economics into such courses as language arts, mathematics and social studies. This course may not be substituted for ECO 101, ECO 153 or ECO 154.
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ECO 460 - Monetary and Financial Economics 3 cr.
(Prerequisite: ECO 154, FIN 351)
This course emphasizes the interrelations between financial markets, financial institutions and aggregate economic activity. Topics include: an overview of financial institutions, introduction to money and capital markets, fundamentals of interest rates, the money supply process, the conduct of monetary policy, and other topics that occupy the subject matter of money and financial markets.
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ECO 461 - Managerial Economics
Please contact the department chair for course schedules and detailed descriptions. This course is offered infrequently.
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ECO 462 - Urban and Regional Economics
Please contact the department chair for course schedules and detailed descriptions. This course is offered infrequently.
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ECO 463 - Public Finance and Taxation
Please contact the department chair for course schedules and detailed descriptions. This course is offered infrequently.
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ECO 464 - Environmental Economics and Policy
Please contact the department chair for course schedules and detailed descriptions. This course is offered infrequently.
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ECO 465 - Development Economics 3 cr.
(Prerequisites: ECO 153-154)
This course introduces students to contemporary development economics. Topics include: the concept and measurement of economic development, the problems and prospects of the less developed countries, and the alternative theories and processes of economic development.
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ECO 470 - Law and Economics 3 cr.
(Prerequisite: ECO 361 or permission of the instructor)
This course focuses on the public-policy implications of law and economics. It is based on the notion that legal rules establish implicit prices for different types of behavior and that consequences of these rules can be analyzed using microeconomics. In particular, microeconomic theory is used to analyze economic aspects of property, contracts, torts, and crime.
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ECO 471 - Advanced Macroeconomics 3 cr.
(Prerequisites: ECO 362, 460, 363 or permission of the instructor)
This course centers on the study of recent advances in macroeconomic analysis. Topics include empirical macroeconomic analysis, open-economy macroeconomics, the role of expectations, economic policy and economic growth.
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ECO 490 - Economics Seminar 3 cr.
Advanced study of a special area in economics. Topics and prerequisites vary.
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ECO/IB 351 - (D) Environment of International Business 3 cr.
(Prerequisites: ECO 153-154 or ECO 101, junior standing)
This course introduces the student to the growing field of international business, touching on the economic, social and political environments of international trade and multinational corporations. International institutions and agencies that impact on international business are discussed and practical aspects of these topics are emphasized.
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ECO/IB 375 - International Economics 3 cr.
(Prerequisites: ECO 153-154 or ECO 351 or permission of the instructor)
This course explains the rationale for international trade and gains from trade and discusses various trade policies. Topics covered in the course include: comparative advantage, free trade and trade restrictions (tariffs, quotas, etc.), the trade policy of the United States, exchange rates and their determinants, balance-of-payments analysis, and the significance of multinational corporations.
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ECO/IB 375 - International Economics 3 cr.
(Prerequisites: ECO 153-154 or ECO 351 or permission of the instructor)This course explains the rationale for international trade and gains from trade and discusses various trade policies. Topics covered in the course include: comparative advantage, free trade and trade restrictions (tariffs, quotas, etc.), the trade policy of the United States, exchange rates and their determinants, balance-of-payments analysis and the significance of multinational corporations.
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EDUC 113 - Reading-Research 3 cr.
A course designed to increase a student’s proficiency in reading and research. The following skill areas will be covered: comprehension, vocabulary, expression, critical analysis, library and study skills. Students will be required to develop minimum computer competencies. Lecture and laboratory approaches are utilized with the emphasis on individualized instruction.
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EDUC 120 - (Q,W) Applied Statistics 3 cr.
(Prerequisite: WRTG 107)
This course is designed to enable students to use statistics to solve problems and to communicate clearly the procedures employed and the results obtained. Students will be required to perform statistical computations and to write as a means of learning the course material. Topics covered include hypothesis testing, correlation, t-test and Chi-square test.
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EDUC 140 - (D) Introduction to Early Childhood Education 3 cr.
This course is an introductory overview of the theory, research, and practice of early childhood education with particular focus on the value of and strategies for creating a community of learners in the early childhood classroom. Consideration will be given to the educational process from birth to age 9.
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EDUC 142 - Exceptional Lives 3 cr.
A general overview of the field of special education, including historical background, philosophy, history, and legislation. A survey of mental, physical and emotional disabilities and giftedness. An overview of remedial and preventative educational practices with an emphasis on future directions.
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EDUC 143 - Adolescent Physical and Social Development 3 cr.
This course will increase the student’s knowledge and awareness of human growth and development with an emphasis placed on the uniqueness of the adolescent years. It will provide the preservice middle school teacher with knowledge of the historical background and current theories related to physical and social development in adolescents.
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EDUC 221 - Middle Level Cognitive Development 3 cr.
This course explores the cognitive develop of middle level students. It enables students to make explicit connections with middle level content areas, cognitive development, literacy, special education, and English Language Learning. This course stresses individual research, reflective inquiry, and the creation of each educator’s individual philosophy of middle level education.
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EDUC 222 - (W) Educational Psychology, PreK-4 3 cr.
This course examines the psychological basis of teaching strategies, classroom environment, learning, motivation, behavior, reinforcement, developmental theory and assessment for students, PreK-4. This course includes an overview of the diagnostic categories of special needs students as well as cognitive skill development to ensure achievement of students with disabilities.
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EDUC 223 - (W) Educational Psychology, GR 4-12 3 cr.
Prerequisite: Clearances required.
This course examines the psychological basis of teaching strategies, classroom environment, learning, motivation, behavior, reinforcement, developmental theory and assessment for students, grades 4-12. It includes an overview of the diagnostic categories of special needs students as well as cognitive skill development to ensure achievement of students with disabilities. A field component of 20 hours of observation and exploration is part of the course expectations.
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EDUC 224 - Integrating the Arts, Motor Development & Health for PreK-4 3 cr.
(Co-requisite: EDUC 140)
This course integrates concepts of fundamental elements and principles of art forms with an articulation of priorities for high quality, meaningful physical activity and physical education experiences that help children, Preschool to Grade 4.
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EDUC 240 - Literacy Foundations for Preschool Level 3 cr.
(Co-requisite: EDUC 140. Clearances required.)
This introductory course to language and literacy development in children, birth through age five is based on theory and research. The course not only explores the characteristics of early language and literacy development within different social and cultural environments but also explores early childhood language arts instructional strategies. A field component of 15 hours of pre-student teaching is part of the course expectations.
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EDUC 241 - Foundations of Reading, K-1 3 cr.
(Prerequisite: EDUC 240. Clearances required.)
This course provides an introduction to reading instruction at the Kindergarten/first grade level. Knowledge, skills techniques and methods essential for effective reading instruction across phonemic-awareness, phonics, vocabulary, fluency and comprehension are examined. A field component of 15 hours of pre-student teaching is part of the course expectations. This is a service learning course.
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EDUC 242 - Math for PreK-1 3 cr.
(Co-requisite: EDUC 140)
This course will help teachers analyze and become knowledgeable of the range and sequence of mathematical concepts, content and skills related to Pk-1 school mathematical topics and learning outcomes. Teaching techniques will emphasize problem solving, discovery learning, hands-on math manipulatives, and real life experiences for young learners.
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EDUC 245 - Interdisciplinary Assessment 3 cr.
(Prerequisite: EDUC 142. Clearances required.)
This course focuses on strategies, methods, and instruments for assessing all students in grades 4 through 8. Theory to best practice linkages will be stressed for this student population. A field component of 20 hours of observation and exploration is part of the course expectations.
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EDUC 246 - Interdisciplinary Assessment for High School 3 cr.
This course focuses on strategies, methods, and instruments for assessing all students in grades 9-12. Theory to best practice linkages will be stressed for all student populations.
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EDUC 250 - Early Development and Intervention 3 cr.
(Co-requisites: EDUC 140, EDUC 222. Clearances required.)
This course focuses on typical and atypical development (ages birth to 9): cognitive, motor, social-emotional, self-help, and language. A twenty hour field experience in the PreK-4 special education environment will allow students the opportunity to design interventions for children who are demonstrating a developmental delay.
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EDUC 252 - Assessment in Early Childhood Education 3 cr.
(Prerequisites: EDUC 140, EDUC 250, Required Clearances)
This course will focus on observational and informal strategies, methods, and instruments for assessing the early learner’s development in the cognitive, psychomotor, and affective domains. A field component of 20 hours of observation and exploration is part of the course expectations. Includes 20 hours of field experience. Appropriate clearances required.
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EDUC 257 - Family Collaboration and Diversity 3 cr.
(Co-requisite: EDUC 140)
This course prepares the PreK-4 teacher to apply their understanding of children and families diversity, to know and understand strategies to partner with families, and to articulate strategies that link families to community resources.
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EDUC 280 - Field Experience II 1 cr.
(Prerequisite: EDUC 223)
The course is closely associated with EDUC 222. Projects will be assigned to be carried out in basic education schools and other agencies through observation, assisted instruction and oral/written reports. Application to field director, state police clearances, child abuse clearances and a record of FBI fingerprint clearances are required.
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EDUC 310 - Special Topics in Education 1-3 cr.
A series of courses dealing with specific educational issues, theories, ideologies, skills, methods, or other designated topics for individual or group study. Course is offered in accord with student need.
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