Aug 21, 2018  
Undergraduate Catalog 2018-2019 
    
Undergraduate Catalog 2018-2019

Social Media Strategies, BA


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Social media is one of the fastest growing industries in recent history. The main goal of the program is to give students the required skill-sets and knowledge to create and manage social media marketing campaigns. Students will learn oral, written, visual, and production skills that are required to run effective multi-platform social media campaigns independently, or as part of larger integrated multi-media marketing communication campaigns. Students will also learn to effectively use social media and other forms of digital media for crowd sourcing, advocacy, user generated content management, issues management, crisis communication and response, search engine optimization, digital analytics, program evaluation, and social media research. 

Social Media Strategies Curriculum


  Department and Number - Descriptive Course Title Fall Cr. Spr. Cr.
 First Year
                                 
 MAJOR   COMM 109 - G/S/P Skill Set  — COMM 117 - Foundations of Business Writing and Social Media Communication   1 3
 GE WRTG   COMM 108 - (FYW) Essential Writing Skills 1 3  
 GE SPCH   INTD 112 - (FYOC, FYDT) EP Foundation   3  
 MAJOR   COMM ELECT - Communication Elective   3
 GE HUMN   HUMN ELECT - Humanities Electives 3 3
 GE S/BH   S/BH ELECT - Social/Behavioral Elective   3
 GE PHIL-T/RS   PHIL 120 - Introduction to Philosophy  — T/RS 121 - (P) Theology I: Introduction to the Bible   3 3
 GE FSEM   First Year Seminar2    
    13 15
 Second Year
   
 MAJOR    COMM 215 - Introduction to Communication Theory  — COMM 210 - (W,EPW) Logical and Rhetorical Analysis   3 3
 MAJOR   COMM 235 - Introduction to Social Media Strategies   — COMM 227 - Contemporary Public Relations   3 3
 COGNATE   COGNATE ELECT - Cognate Electives 3 3
 GE HUMN   HUMN ELECT - Humanities Elective   3
 GE PHIL -T/RS   PHIL 210 - Ethics  — T/RS 122 - (P) Theology II: Introduction to Christian Theology   3 3
 GE S/BH   S/BH ELECT - Social/Behavioral Elective 3  
    15 15
Third Year
   
 MAJOR   COMM 316 - Communication Ethics  — COMM ELECT - Communication Elective 3 3
 MAJOR   COMM 365 - Social Media Production  — COMM 265 - Social Media Communication   3 3
 COGNATE   COGNATE ELECT - Cognate Electives 3 3
 GE QUAN   COMM 240 - (Q) Communications Research Methods     3
 GE PHIL- T/RS   PHIL ELECT - Philosophy Elective or T/RS ELECT - T/RS elective 3  
 GE NSCI   NSCI ELECT - Natural Science Electives 3 3
 GE ELECT   FREE ELECT - Free Electives 3 3
    18 18
 Fourth Year
   
 MAJOR   COMM 415 - Senior Seminar  — COMM 435 - Social Media Campaigns   3 3
 COGNATE   COGNATE ELECT - Cognate Electives 3 6
 GE HUMN   HUMN ELECT - Humanities Elective 3  
 GE ELECT   FREE ELECT - Free Electives 6 3
    15 12
 
Total 121 Credits

1The Department of Communication prefers students fulfill (FYW) requirements by completing COMM 108 .  However WRTG 107  or WRTG 105  and WRTG 106  may be substituted.

2The selection of a First Year Seminar is likely to fulfill requirements both for the First Year Seminar and a General Education Requirement. Thus, the First Year Seminar will not add to the total credits for the semester. Talk with your advisor if you have any questions.

  • Students are recommended to consider using the 21 cognate electives area credits towards a double major option within the Communication program or to choose a 21 credit minor that complements the social media major such as a general Business minor.

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