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    University of Scranton
   
 
  Nov 23, 2017
 
 
    
Undergraduate Catalog 2017-2018

Marketing, BS


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For more information on the Marketing, Management and Entrepreneurship department, visit its website


Marketing Curriculum


                                      Department and Number - Descriptive Title of Course Fall Cr. Spr. Cr.

First Year

                                
GE S/BH ECO 153 - (S) Principles of Microeconomics  – ECO 154 - (S) Principles of Macroeconomics   3 3
GE SPCH–WRTG BUS 140 - Business Information & Oral Proficiency  – WRTG 107 - (FYW) Composition   3 3
GE PHIL–T/RS PHIL 120 - Introduction to Philosophy  – T/RS 121 - (P) Theology I: Introduction to the Bible   3 3
GE QUAN MATH ELECT - Math Option (two courses)1 3-4 3-4
GE HUMN HUMN ELECT - Humanities Elective2 3 3
GE FSEM First Year Seminar 4    
    15-16 15-16

Second Year

   
BUS CORE ACC 253 - Financial Accounting  – ACC 254 - Managerial Accounting   3 3
BUS CORE STAT 251 - (Q) Statistics for Business I  – STAT 252 - (Q) Statistics for Business II   3 3
BUS CORE MGT 251 - Legal Environment of Business   3  
GE PHIL–T/RS PHIL 210 - Ethics  – T/RS 122 - (P) Theology II: Introduction to Christian Theology   3 3
GE NSCI NSCI ELECT - Natural Science Electives 3 3
GE HUMN HUMN ELECT - Humanities Electives 3 3
GE ELECT FREE ELECT - Free Elective3   3
    18 18

Third Year

   
MAJOR MKT 361 - (W) Marketing Research      3
MAJOR MKT 362 - Consumer Behavior     3
BUS CORE MKT 351 - Principles of Marketing  – FIN 251 - Introduction to Finance   3 3
BUS CORE MGT 351 - Principles of Management I  – MGT 352 - Principles of Management II    3 3
BUS CORE OIM 351 - Introduction to Management Science  – OIM 352 - Introduction to Operations Management   3 3
BUS CORE ECO/IB 351 - (D) Environment of International Business   3  
GE PHIL or T/RS PHIL ELECT - Philosophy Elective –T/RS - T/RS Elective 3  
    15 15

Fourth Year

   
MAJOR MKT 470 - Marketing Communications  – MKT 476 - Marketing Strategy   3 3
MAJOR MKT ELECT - Marketing Electives 3 3
BUS CORE MGT 455 - Business Policy and Strategy   3  
BUS CORE OIM 471 - Business Information Management     3
GE HUMN HUMN ELECT - Humanities Elective 3  
GE ELECT FREE ELECT - Free Electives 3 6
    15 15
 

Total: 126-128 Credits

1See note on Math Options .

2If EDUC 113  is required in the first semester, it is taken in place of a humanities elective and is counted as a GE free elective. One GE free elective in the fourth year must then be taken as a humanities elective.

3 If a third math course is required, it replaces this GE elective.

4 The selection of a First Year Seminar is likely to fulfill requirements both for the First Year Seminar and a General Education Requirement.  Thus, the First Year Seminar will not add to the total credits for the semester.  Talk with your advisor if you have any questions.

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