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    University of Scranton
   
 
  Dec 10, 2017
 
 
    
Undergraduate Catalog 2011-2012 [ARCHIVED CATALOG]

Marketing, BS


For more information on the Marketing and Management department, visit its website.


 

Marketing Curriculum


  Department and Number - Descriptive Title of Course Fall Cr. Spr. Cr.

First Year

   
GE S/BH ECO 153 - (S) Principles of Microeconomics ECO 154 - (S) Principles of Macroeconomics  3 3
GE SPCH–WRTG COMM 100 - Public Speaking WRTG 107 - Composition  3 3
GE PHIL–T/RS PHIL 120 - Introduction to Philosophy T/RS 121 - (P) Theology I: Introduction to the Bible  3 3
GE C/IL     3
GE QUAN MATH ELECT - Math Option (two courses)1 3-4 3-4
GE HUMN HUMN ELECT - Humanities Elective2 3  
GE FSEM INTD 100 - Freshman Seminar  1  
GE PHED PHED ELECT - Physical Education   1
    16-17 16-17

Second Year

   
BUS CORE ACC 253 - Financial Accounting ACC 254 - Managerial Accounting  3 3
BUS CORE STAT 251 - (Q) Statistics for Business I STAT 252 - (Q) Statistics for Business II  3 3
BUS CORE MGT 251 - Legal Environment of Business  3  
GE PHIL–T/RS PHIL 210 - Ethics T/RS 122 - (P) Theology II: Introduction to Christian Theology  3 3
GE NSCI NSCI ELECT - Natural Science Electives 3 3
GE HUMN HUMN ELECT - Humanities Electives 3 3
GE ELECT FREE ELECT - Free Elective3   3
    18 18

Third Year

   
MAJOR MKT 361 - Marketing Research     3
MAJOR MKT 362 - Consumer Behavior    3
BUS CORE  MKT 351 - Principles of Marketing FIN 351 - Introduction to Finance  3 3
BUS CORE MGT 351 - Principles of Management I MGT 352 - Principles of Management II   3 3
BUS CORE OIM 351 - Introduction to Management Science OIM 352 - Introduction to Operations Management  3 3
BUS CORE ECO/IB 351 - (D) Environment of International Business  3  
GE PHIL or T/RS PHIL- Philosophy–T/RS - T/RS Elective 3  
    15 15

Fourth Year

   
MAJOR MKT 470 - Marketing Communications MKT 476 - Marketing Strategy  3 3
MAJOR MKT ELECT - Marketing Electives 3 3
BUS CORE MGT 455 - Business Policy and Strategy  3  
BUS CORE OIM 471 - Business Information Management    3
GE HUMN HUMN ELECT - Humanities Elective 3  
GE ELECT FREE ELECT - Free Electives 3 6
GE PHED PHED ELECT - Physical Education 1 1
    16 16
 

Total: 130-132 Credits

1 See note on Math Options .

2 If  EDUC 113  is required in the first semester, it is taken in place of a humanities elective and is counted as a GE free elective. One GE free elective in the fourth year must then be taken as a humanities elective.

3 If a third math course is required, it replaces this GE elective.