May 21, 2019  
Undergraduate Catalog 2018-2019 
    
Undergraduate Catalog 2018-2019

COMM 235 - Introduction to Social Media Strategies

3 cr.


(Prerequisites: Sophomore standing or greater. Students must complete EPI, FYW, FYDT, and FYOC)

This course focuses on social media and how tools associated with it can best be used in the practice of public relations. The course considers how social media fits within the larger new media context, while also providing an overview of tools associated with social media (e.g., Facebook, Twitter, YouTube etc.)