Sep 19, 2018  
Undergraduate Catalog 2018-2019 
    
Undergraduate Catalog 2018-2019

MKT 362 - Consumer Behavior

3 cr.


(Prerequisite: MKT 351 )

Study of theories of consumer behavior.  The buyer is analyzed at the individual level in terms of motivation, attitudes, etc. and at the social level in terms of influence on buying behavior from the socio-economic environment.