Dec 11, 2018  
Undergraduate Catalog 2018-2019 
    
Undergraduate Catalog 2018-2019

MKT 361 - (W) Marketing Research

3 cr.


(Prerequisite: MKT 351 )

Study of the role of marketing information as the basis for decision-making.  Topics include research design, methods of gathering data, questionnaire structure, interviewing methods and preparing the final report.