Mar 29, 2024  
Undergraduate Catalog 2017-2018 
    
Undergraduate Catalog 2017-2018 [ARCHIVED CATALOG]

MKT 473 - Sports Marketing

3 cr.


(Prerequisite: MKT 351 )

This course will prepare students to plan and execute marketing strategies for Sports Organizations and organizations that market themselves through sports.  Students will examine the explosion of opportunities and challenges in this unique business thanks to advances in telecommunications and performance technologies as well as the shrinking global marketplace.