Sep 21, 2018  
2016-2017 Graduate Studies Catalog 
2016-2017 Graduate Studies Catalog [ARCHIVED CATALOG]

HAD 515 - Health Care Planning and Marketing

3 cr.
This required graduate course studies the purpose, function, and application of planning and marketing in health care. Content includes strategic planning, situational analysis, strategy formulation, action planning, exchange, buyer behavior, segmentation, market research, products/services, pricing, distribution, promotion, and marketing control. Selected theoretical concepts are drawn from disciplines such as economics, psychology, and sociology.