May 24, 2018  
Undergraduate Catalog 2015-2016 
    
Undergraduate Catalog 2015-2016 [ARCHIVED CATALOG]

MKT 351 - Principles of Marketing

3 cr.


(Prerequisites: junior standing, ECO 153 -ECO 154  or ECO 101 )

This course introduces the student to the field of marketing. An overview of the principles on which the discipline is founded.  The marketing concept is presented as the framework under which the decisions related to marketing-mix variables (product, place, price and promotion) are made by organizations.