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    University of Scranton
  Dec 11, 2017
Undergraduate Catalog 2013-2014 [ARCHIVED CATALOG]

MKT 473 - Sports Marketing

3 cr.

(Prerequisite: MKT 351 )

This course will prepare students to plan and execute marketing strategies for Sports Organizations and organizations that market themselves through sports.  Students will examine the explosion of opportunities and challenges in this unique business thanks to advances in telecommunications and performance technologies as well as the shrinking global marketplace.