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    University of Scranton
   
 
  Oct 22, 2017
 
 
    
Undergraduate Catalog 2013-2014 [ARCHIVED CATALOG]

MKT/IB 475 - (D) International Marketing

3 cr.


(Prerequisites: MKT 351 , ECO/IB 351 )

Analysis of the marketing strategies of multinational corporations with emphasis on the internal environment of country markets.  Discussions will include comparisons of different regional markets along socioeconomic, political and cultural lines.  Different types of international market barricades and the corresponding market-entry strategies will be analyzed.  Additional readings from international publications will be required.