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    University of Scranton
   
 
  Nov 23, 2017
 
 
    
Undergraduate Catalog 2013-2014 [ARCHIVED CATALOG]

MKT 477 - Sustainable Marketing

3 cr.


(Prerequisite: MKT 351 )

Sustainable marketing is a new approach which expands the boundaries of traditional marketing.  In this course, we will focus on how companies are learning to innovate, develop, produce, promote, distribute and take back products and services in new ways that reduce waste and pollution in order to satisfy all stakeholders.