Apr 25, 2018  
Undergraduate Catalog 2013-2014 
    
Undergraduate Catalog 2013-2014 [ARCHIVED CATALOG]

MKT 476 - Marketing Strategy

3 cr.


(Prerequisite: MKT 351 ; senior standing)

The theme of this course is building effective marketing strategies through integrated decision-making.  Emphasis is on different decision models within functional areas such as demand analysis, consumer research, product and promotion management, etc.