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    University of Scranton
   
 
  Nov 21, 2017
 
 
    
Undergraduate Catalog 2013-2014 [ARCHIVED CATALOG]

MKT 474 - Personal Selling

3 cr.


 (Prerequisites: MKT 351 , MKT 361 , MKT 362 )

This course focuses on the direct selling process: how it fits into the marketing function, the ability to communicate a product’s features, advantages and benefits, and the principles of effective selling.  Students practice making oral and written sales presentations.  Students also learn what a career in sales entails.