Mar 18, 2018  
Undergraduate Catalog 2013-2014 
Undergraduate Catalog 2013-2014 [ARCHIVED CATALOG]

MKT 474 - Personal Selling

3 cr.

 (Prerequisites: MKT 351 , MKT 361 , MKT 362 )

This course focuses on the direct selling process: how it fits into the marketing function, the ability to communicate a product’s features, advantages and benefits, and the principles of effective selling.  Students practice making oral and written sales presentations.  Students also learn what a career in sales entails.