Apr 26, 2018  
Undergraduate Catalog 2013-2014 
    
Undergraduate Catalog 2013-2014 [ARCHIVED CATALOG]

MKT 472 - Retailing Management

3 cr.


(Prerequisites: MGT 352 , FIN 251 , OIM 351 ; senior standing)

This course focuses on the decision areas facing retail managers, including retailing, structure, merchandising, locations, store layout, promotion, pricing and personnel.