Mar 24, 2018  
Undergraduate Catalog 2013-2014 
Undergraduate Catalog 2013-2014 [ARCHIVED CATALOG]

MKT 370 - Interactive Marketing

3 cr.

(Prerequisite: MKT 351 )

This course examines the integration of evolving interactive technologies in the design and implementation of marketing programs.  The use of information technology infrastructure to support the execution of conception, pricing, promotion and distribution of ideas, goods and services has the potential of making the marketing process more efficient and productive.