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    University of Scranton
   
 
  Nov 21, 2017
 
 
    
Undergraduate Catalog 2013-2014 [ARCHIVED CATALOG]

MKT 370 - Interactive Marketing

3 cr.


(Prerequisite: MKT 351 )

This course examines the integration of evolving interactive technologies in the design and implementation of marketing programs.  The use of information technology infrastructure to support the execution of conception, pricing, promotion and distribution of ideas, goods and services has the potential of making the marketing process more efficient and productive.