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    University of Scranton
   
 
  Dec 12, 2017
 
 
    
Undergraduate Catalog 2013-2014 [ARCHIVED CATALOG]

MKT 361 - Marketing Research (W)

3 cr.


(Prerequisite: MKT 351 )

Study of the role of marketing information as the basis for decision-making.  Topics include research design, methods of gathering data, questionnaire structure, interviewing methods and preparing the final report.