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    University of Scranton
   
 
  Oct 24, 2017
 
 
    
Undergraduate Catalog 2013-2014 [ARCHIVED CATALOG]

COMM 460 - Advertising Competition

3 cr.


(Prerequisites: COMM 225  and COMM 330 )

Students function as part of an advertising agency and create an advertising campaign for presentation to the client and the judges at the National Student Advertising Competition sponsored by the American Advertising Federation.  This is a two semester course, which serves as a capstone for the Advertising track.