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    University of Scranton
   
 
  Nov 23, 2017
 
 
    
Undergraduate Catalog 2013-2014 [ARCHIVED CATALOG]

COMM 425 - Cable Television

3 cr.
A study of cable television and its development and current place in the telecommunications industry.  Topics include programming strategies, formats, multiple-system operators, independents, syndication, sales, satellite services, pay-per-view, audience ratings, management and the franchising process.  Students develop their own research proposals for establishing new cable channels, networks and services.