May 22, 2018  
Undergraduate Catalog 2013-2014 
    
Undergraduate Catalog 2013-2014 [ARCHIVED CATALOG]

COMM 411 - Persuasion and Propaganda

3 cr.
An in-depth examination of the theoretical foundations and practical applications of those factors which influence the persuasibility of target audiences.  Topics include attitudes, beliefs, values, behaviors, appeals and reference groups.