Apr 23, 2024  
Undergraduate Catalog 2013-2014 
    
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Undergraduate Catalog 2013-2014 [ARCHIVED CATALOG]

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COMM 334 - Broadcast Programming

3 cr.
Study of programming strategies, practices, and operations of commercial radio and television stations.  Topics include audience research, program acquisitions, scheduling, formats, syndication, promotion and network-affiliate relationships.


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