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    University of Scranton
   
 
  Dec 11, 2017
 
 
    
Undergraduate Catalog 2013-2014 [ARCHIVED CATALOG]

COMM 330 - Advertising Decision Making

3 cr.


(Prerequisite: COMM 225 )

This course will cover the managerial and decision-making processes of advertising and related marketing communications functions.  Students will learn the various problems and opportunities faced by advertising decision makers, and the alternative solutions available to handle these situations.